Email Marketing – Email Subject Lines

“Revealing 23 Email Subject Lines You Can Use”

Hi Everyone

The art of getting your emails opened lies in your ability
to write email subject lines which excite and create
enough curiosity to force a recipient to click.

Of course there is a little more to it than this, like:

  • Having your name or company name identified in the email ‘FROM’ box;  and
  • Using an email address which inspires confidence.


the essence is to have an attention grabbing phrase which entices, teases and propels the recipient to want to read more.

Most email programs allow the subject line to be around 50 characters.
This means a subject line could be 4-8 words in length.

The most important aspect of subject lines is to test to your list and
record your results.  Once you find the best lines then try simple variations
of them.  By slighty ‘tweaking’ you may not need to alter the subject line too much.

Here are a few different types of subject lines which will give you an idea
on what you could use.

All of these leave the reader with the thought, “I wonder what this email is about?”

  • Enjoy This Special…
  • Special Email Offer Inside
  • Your Invitation Awaits You
  • Offer Ends Today
  • All 10 For Less Than $10
  • Free Shipping – Ends On Friday
  • Unpacked (name product) – Great Savings
  • Last Chance: Our Offer Must End
  • Buy One Get One Free
  • They Told Me I’m Silly To Do This
  • An Exclusive Offer For You
  • I Quit…
  • Act Now To…
  • Only On Our Website
  • Introducing Our Latest…
  • Extended For One Day Only
  • No Discount But…
  • Only 2 Per Customer
  • Because You Are Special…
  • 20% Off Your Entire Order
  • Private Sale Ends Today
  • Select From Any One Of These
  • Bring This Email In To Collect Your…

Email Subject lines should also be written to introduce the content of your email.

Do not trick or mislead a reader into reading a subject line to find the email content was about a different topic.

You will not be welcomed in a recipients inbox when you send future emails if you do.

Keep records, keep statistics and dis.cover what works best for your lists.

Need a hand to do this ?

Then contact me and I’ll be happy to help you get under way.

Cheers and Great Selling

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt


  1. I totally agree. The biggest mistake a person makes in email marketing is NOT segmenting their lists enough. Send messages which directly affect and effect your right lists.

  2. Always make sure that your subject line reflects your brand and audience. People are not generic. One size does not fit all.

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