Email Marketing – Get To The Point

Hi Everyone

Get to the point with your email marketing

because…

Many people now read their emails via mobile phones or in their email program’s ‘Preview Frame’.

You can get to the point with a specially crafted subject and headline.

Don’t dismiss this.

I was re- reading John Caples, “Tested Advertising Methods” the other night and he devotes an entire four chapters on the HEADLINE.

He wrote:

“There are eighteen chapters in this book.  Four of these chapters, or more than one fifth of the entire book, deal with headlines of advertisements.

But…

Four chapters are not too much space to devote to this vital subject.  Headlines are extremely important.  They are telegraphic messages that an advertiser puts into big print for the public to read. The majority of the public reads little else.”

And nothing has changed today.

Spend time writing your email subject lines and spend time writing your email headlines.

This will allow the mobile phone reader and the preview frame reader the ability to resonate with your message.

Cheers and Great Selling
Kurt

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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