Email Marketing: How Long Should A Sales Letter Be?

In sales letters and email marketing we talk about them being “too boring” not “too long”.

I remember telling a story once in an email which spoke about:

  • Never Give Up on Your Dream;
  • Show Gratitude For What You Have and
  • Praise and Celebrate Your Successes With Others.

This email when printed was five pages long and contained over 2000 words.

Yet…

This email received one of largest responses from recipients.

Why…

Because it told a story and resonated with my crowd.

It’s never about the length of your copy in emails or a sales letter, it’s about getting
your message to the right people at the right time.

Telling a story is Email Type One in my ‘There Are Only 8 Different Types Of Emails

If it takes 5 pages or 15 pages to tell your story, then write it.  Never believe sales
copy can be too long.  That’s just silly.

Believe In Yourself
Kurt 

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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