Email Marketing Meets Guerrilla Marketing

Hi Everyone

An interesting comparison hit my desk today.

I was re-reading Guerrilla Marketing “Secrets For Making Big Profits From Your Small Business” – by Jay Conrad Levinson, Copyrited 1984 and saw a very familiar theme which is true today.

Back then Email marketing did not exist.  Gosh even the internet may have been around only in thought.

But what I discovered was…

Jay Conrad Levinson told all his clients when you market you must have these three key elements and stick to them.

They are…

  1. You must be COMMITTED to your marketing program;
  2. You must think of that program as an INVESTMENT;
  3. You must see it to that your program is CONSISTENT.

Now how true is this.

He says, If you are not committed to your marketing or advertising, it’s probably not going to work for you.

Marketing and Advertising should be considered as a conservative investment.  They are not miracle workers. They are not the magic formulas. They are not instant gratifiers. If you don’t recognise that marketing is a conservative investment, you’ll have difficulty committing to a marketing program.

By accepting this chances are you will be committed to your investment and earn a lot more from money than by spending your money in marketing.  And there is a difference.

And the finally, the third key element which he also introduces as his ‘3 secrets’ is don’t change media.  Learn as much as you can on one and develop a winning formula.  Then don’t change the message either.  People come and go in market all the time. 

  • Consistency equals familiarity.
  • Familiarity equates to confidence.
  • And confidence equates to sales.,

Whether you choose email marketing or not for your next marketing campaign, all three of Jay’s 3 Key Elements must be in play.

For me, Email Marketing also brings into play 3 other Key Elements.

  1. Have a List;
  2. Have a Relationship with your list; and
  3. Make Dynamic, Irresistible  Offers to your list.

So remember those words which were written over a quarter of a century ago: Commitment, Investment, Consistent when you next undertake your email marketing campaign.

Cheers and Great Selling

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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