Email Marketing: Oh Gosh, There’s Only 12 Buying Days To Go

Hi Everyone

Over the past couple of weeks I have been busy putting together
Christmas campaigns for clients and today realised Christmas is
approaching faster than a speeding bullet.

Oh Gosh, There’s Only 12 Buying Days To Go.

And did you know…

The majority of your customers need help to buy presents.

Sure; some may have already done their Christmas shopping

but…many would not have

and…

there is always ‘that relative’ who is proving to be a ‘headache’
NO NIGHTMARE to buy for.

So what can you do about this.

The major thing to do is to start looking at your lists and
deciding what products and services you can offer them.

Try to think, “What would make it easier for the customer
to buy?”

i.e. You could offer products and services by price.
“These products priced at:

* Less than $20;
* Between $20 and $50;
* Over $50;
* Over $100.”

This way your customers can decide quickly where to focus their attention.

You could offer your products and services by number.

* Grab one of these and get another one free.
* Buy 4 get the fifth one free.

You could offer your products and services with ‘complimentary’ gift wrapping.

You could offer your products and services with free delivery. This is a major
decider for those people who research and buy on-line.

And one of the best I have seen was this one.
They offered a set of three coupons which they sent to all their customers
via email – in one mail-out:

* Coupon 1 – 10% Off  (with an expiry date) and if it is used;
* Coupon 2 – 12% Off  (with an expiry date) and if it is used;
* Coupon 3 – 15% Off  (with an expiry date).

The best though was the company telling everyone these offers are
only for their email subscribers and the offer IS NOT available unless
people were already on their list.

How’s that for exclusivity and what we call ‘the take-away offer’.
They openly told many previous customers you are not getting this deal !

I have no doubt they have made additional sales as people took advantage
of the coupon email offer.

I also have no doubt they received additional sign-ups to their email lists
as people would not wish to miss out on the next wave of offers.

So, now it’s your turn.

What are you going to put together for you customers?

I recommend you send an email this Wednesday 15th (that leaves you
tomorrow to put your thinking cap on) and again on Friday 17th.

You should then be able to send three emails out the following week.

All in all; there is still time to send out 5 emails before Christmas.

Cheers and Great Selling
Kurt

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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