“Email Marketing Response Rates”

Hi Everyone

I am often asked about Email Marketing Response Rates and what are the numbers I should strive for.

“Is it 2%, 5%, 10%, 20% ?”  “What are acceptable, email marketing response

Well the simple answer is these numbers mean nothing.

Yes, nothing !

The only numbers which mean anything are the ones which put dollars
in your bank account.

It is conversion which is most important as this transcribes  to money in the bank.

I am a fan though of two statistics in email marketing.

1. Open Rates and
2. Read Rates

These email marketing response rates give me two vital pieces of information.

Firstly, whether the recipient likes me enough to open the email in the first place and secondly, the number of times the email is read.

You see email marketing is about the List, the Relationship you have with the list and then the Offer.

If the Open and Read Rates are high and the conversion is not there then it
is normally about the Offer (it just isn’t good enough for people to take action).

So,  with email marketing response rates make sure you are measuring
your open and read rates – it will let you know if the some vital ingredient is wrong i.e. headlines, sub headings etc.

but more importantly…

keep track of your conversion rate – because that is where the money is.

Cheers and Great Selling


PS: If you are not sure about your email marketing response rates contact me and I’ll be glad to help.

PPS: If it’s time you need to get email marketing working in your business contact me – I can help.

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt


  1. Nice work, keep it up. Cheers.

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  4. Get Back Girl says

    Thank you for your help!

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