Email Marketing – “Send Some Valentine’s Love”

Valentine’s Day is almost upon us.


It’s now time to plan what you are going to send to your customers.

Whether you personally view it as the most romantic day of the year,
surrounded with love and affection,


a tacky, hyped-up-retail propaganda;

there’s no denying, Valentine’s Day can have a dramatic effect on
many small businesses.

And one of the best ways to take advantage of this
potential windfall is through email marketing.

Here are 1o email marketing tips you should implement immediately
to make sure your Valentine’s  Day doesn’t end up a lonely affair.

1. Start writing your copy, collect images you will use, take photos of stock or merchandise, draft your offers, etc.


Plan a schedule of when to send your emails:

Email 1: Thursday Feb. 3 : “Introduction and Initial Offer Email”

Email 2: Tuesday Feb. 8: “Offer Reminder Email”  (let them know only 6 days to go)

Email 3: Thursday Feb. 10: “Reminder Two Valentine’s Day is on Monday –
Are you prepared ?”

Email 4: Monday Feb. 14: “Make Sure You Get Your Loved One A….” – (From You Of Course !)

You could extend another offer for one more day/night/purchase etc.

2. Add a Valentine’s Day image in your email or use a Valentine’s Day template, if you have one available. A Valentine’s Day template works gangbusters to get people in the mood and thinking about the Day.

3. Offer Valentine’s  ideas in your email. People often do not know what to get their partner on Valentine’s Day.

Give them suggestions.

How many times have you wondered what you’re going to do for your special loved-one?

Males often have a hard time thinking of ideas.

Do the work for them by providing a list of the top 2-3 Valentine’s Day gifts or services you can provide.  Don’t give too many choices, you will confuse people and then they won’t buy.

4. Can you break-up your list by gender?
Send the males and the females different messages.  They will want different things.

But a common email will work as well.

5. Have compelling offers.  Most people would have spent their holiday pay and would not be too flushed with disposable income.  Make the offer so compelling they need to take advantage of it.

6. Partner with another business. Can you offer complementing products and services. Can a dinner include a photograph?
Talk to the business beside you – can you share lists? i.e You offer their services to your list (must be introduced and sent by you).
Will they send out your Valentine’s Day offer to their list?

7. Do you remember who bought from you last Valentine’s Day?
Contact them. Remind them.

Offer them an even better deal this year.

If the offer is right, they’ll most likely buy from you again.
If you don’t know them, make sure you keep a record this year.

8. Add “forward-to-a-friend” in your email.
Encourage people to forward your email offer to their friends.
It’s a way to make more sales and gain another client.

9. Add testimonials to your email.

Many consumers will buy if they know another person has had
a positive buying experience with your product or service.
Let your prospects know you are honest and reliable.

and finally…

10. If you don’t have a list then now is the time to start building one.
Use an in-store promotion to WIN a valuable gift basket.

Start collecting Names (first name crucial),
Email Addresses and even birthdays (you don’t have to collect the year of birth – the day and month will do).

Collect their postal address too.
(There’s many ways to market to them then – but that’s another message from me).

There you go….

1o email marketing tips you should implement immediately
to make sure your Valentine’s  Day doesn’t end up a lonely affair.

“Send Some Valentine’s Love”

Cheers and Great Selling

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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