Email Marketing: Subject Lines and Pre-Headers

Hi Everyone

Subject Lines and Email Pre-Headers

If you wish to be recognised by your email recipients make sure you
include your name, brand or company in the subject line.

People open up emails from those they trust and respect.

Research tells us emails which clearly reveal the name of the sender
have more open rates than those which do not.

Another tip is to use a email content subject line or what is commonly known as an email pre-header.

The pre-header enables recipients who have opened the email to make a
quick and easy decision if they wish to read further.

The email pre-header could contain the email subject line again or it
could contain a link to a website you wish your recipients to be taken to.

The link is very useful for people who read their emails via Smartphones.

Most email programs these days allow the recipient to read emails in a preview frame.  This means a person doesn’t need to click on your email to open it.  They can simply preview the email to see if they wish to view.

With this in mind it is essential to get to the point about your email.

A way this can be done if you would like to tell a story first is to create
a curiosity line like:

“I have a special Mother’s day offer for you for being my client…but first”

Another tip if you wish to include images in your email is to name them so
if they are blocked people can still read the name and know what should have appeared there.

Don’t label your images as numbers or symbols as these will
mean nothing to your recipients.

Email marketing is the most cost effective and and quickest means to get your message out to your customers.


It requires consistency and persistency.

Don’t give up otherwise everything you did before was wasted.

If you need an email program – and you do if you are serious about email marketing – then the one I use and recommend is Smart Email.

Take a look – it’s brilliant and comes with initial training by me.

Believe in Yourself.


About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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