Email Marketing: What Age Group is Receptive To Receive Messages?

Hi Everyone

The curse of the email marketer is knowing which demographics you should be tailoring your email marketing messages to.

Breaking, splitting, segmenting your lists is crucial in email marketing.


Until now research was hard to find on what age groups read emails and are receptive to your email marketing messages.

Yes until now.

Eric Kirby for Email Insider delivers these statistical demographics for us.

Age Group —————————–Preferred Method of Communication

18 – 29                                                             Text/SMS

30 – 40                                                            Email/Phone

40 – 50                                                            Phone/Email

50 – 60                                                            Phone/Email

60 – 79                                                            Email/Phone

Interesting point for me from this research is 87% of people who have an email address said they were happy to receive information from a company they like.


This is the point about email marketing.

If you are in business and have a relationship with your clients then they are happy to receive messages from you.

If you are not sure what to say to them, download my free book There Are Only 8 Emails.

Cheers and Great Selling

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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