Email Marketing – Why People Give Their Email Address

Hi Everyone

A study from ExactTarget reveals what motivates people to give up their email address.  The results are not exactly startling but it is useful information to know.

67% to receive discounts and promotions;

55% to get a ‘freebie’;

50% to get updates on upcoming sales;

45% to get updates on future products;

33% to get access to exclusive content;

29% for fun and entertainment;

28% to learn more about their products and services;

28% to stay informed about them;

22% for education about topics they specialise in;

17% because someone recommended them;

14% to interact with them;

11% to show support.

Make sure you build your website or include provision for people to give you their email address easily.

The point I take out of the research is there are many reasons and we should be catering for as many as we can.

Cheers and Great Selling

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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