Email Marketing: Your 5 Point Email Marketing Plan

Hi Everyone

Here’s your:

Five Point Email Marketing Plan To Help You Bring In
The Extra Cash You Want

1.  Set a Goal or End Result you are looking to achieve in a campaign.

It’s crucial to know what you are setting out to achieve.
Know why you are sending out your emails and make sure
every message is aligned to this end goal.

2.  Plan and Create steps along the way to achieve the Goal.

I use a Step Diagram for myself and my clients.  This is a
systematic tool I have created which chronologically steps each
email message in the campaign with all emails focussed on
achieving Point 1.

3.  Segment your email lists.

I recommend this as a crucial element in email marketing.  I have
one client who has established 44 separate and different email lists.
They can now send targeted messages direct to each list if they desire.

4.  Create Headlines that scream out to your customers – “Open Me”.

The success and end result of your email campaign will be
dependant whether the email is opened in the first place.

Learn, gather, test different headlines which will compel your recipients to
open and see what you have in store for them.

5.  Be consistent and persistent.

Email marketing is about sending relevant messages to your lists.
Not everyone will want every message you send.  Don’t be put off by
a few people who may unsubscribe.  They probably were never going to
seek your help assistance anyway.

Follow these five points and watch your lists grow.

What we aim to do is send the right message to the right person at
the right time.

Email Marketing is an Art not an Act.

Keep a track of your Open Rates, Read Rates and Clickthrough Rates
to see how you fare with your messages.

To help I have an email marketing course which has now been written
and about to go into post production.

Keep a look out for this as it will hold your hand along the way as
you drive more sales and cash through your email marketing efforts.

Believe in Yourself

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt


  1. Hey Trish, 45% is a brilliant open rate. Congrats.

  2. Thanks Hayley – Grab this free book too. It’s a must for anyone who wishes to market via email.

  3. Thanks for sharing, Kurt. Learning a lot from you. 🙂

  4. My pleasure Michelle. Cheers

  5. Thanks Kurt, great ideas 🙂

  6. Thanks Liz, I agree.

  7. Thanks Kurt. Planning and goal setting is the key I agree! (in all aspects of business) 🙂

  8. Thanks and yes, Lisa. All my clients have multiple, multiple lists. This way we can send targeted messages to the right crowd. Cheers Kurt

  9. Lisa Wood says

    Great idea about creating separate list for everyone – that way you can send out information to those that are needing it! And leave the people alone that dont want the information 🙂 Looking forward to reading more about email marketing and your course.


  10. Trish Rock@nail salon success coach says

    Great information Kurt, thanks. I have an open rate of about 45% normally on my ezine but more would be good! I look forward to putting some of your tips into action.

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