“Just Because You Own An Encyclopaedia Doesn’t Make You Smart”

There’s been a huge amount of ‘newbies’ hit my inbox recently.

What I mean is…

An awful lot of people are putting out e-books or courses and their credibility is questionable.

For example…

A particular chap I have heard of but never met (although a few of my close colleagues know him pretty well) released a program/course in a field he has little to do with.

He is putting himself out there as the ‘expert’.

My original thoughts were …

“What the heck ???”  “Only a couple of years ago this chap was flogging off something else.”

It has been like he has jumped in thinking he can write or have written for him a product and then they set up a website and hope to make sales.

It may work who knows – I don’t care but…

This led me to remember a quote I heard years ago.

“Just because you own an encyclopaedia doesn’t make you smart.”

My friend Pete Godfrey calls it being congruent.

What all this means is to truly engage or hire a person make sure you do due diligence and use somebody who has the runs on the board.

Someone who lives and breathes your need and knows in a “practical” sense how to help.  Not just from a text book.

Trust me…

It will save you time, energy, money.



So, if you need help with writing a series of autoresponders for your webpage or you need your email marketing to work better then give me a hoy.

Gees, I have been doing it for 7 years now and sold in excess of $4,000,000 in many categories and I can get you the results you deserve.

Contact me now.


About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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