Extra Email Marketing Tips

Hi Everyone

In my previous posts I have detailed there are three Key Factors in emailing marketing.

1. The List;
2. The Relationship with your list; and
3. The Offer you make to them.

Yet, how do we manage to gain a sound relationship with our clients?

By using these extra 7 Tips: – They Will Work.

1.  Make sure you are using an address your customer recognises. Be consistent.

The address is your FACE. It is the first part of your email campaign people see.

2.  Ensure you are using a service provider which has the capacity to send out your messages.

Don’t use a company which has a dubious reputation or
cannot handle the traffic you wish to send.

(I once used a company which had electronically programmed you were spamming if any more than 100 emails at a time were sent –
Obviously I don’t use them now.)

3.  Provide your customers with a real email address for them to reply to.

You should have nothing to hide and encourage their interaction with you.

4.  Respond to any requests you may receive straight away. Especially ‘unsubscribes’.

Some people will not hit the automatic unsubscribe button you have provided and will email you with the request.

Act promptly, efficiently and courteously.

5.  Send out messages which will help them solve their problems or rescue them.

It’s not always about sales in the emails – it’s about building TRUST in the relationship.

If you get this right than the right offer will get to them.

6.  Become their HERO. They will love you for it.  Stay in contact and know how to have a conversation with them.


7.  Do this every week or at least fortnight – once a month is too long between contacting you friends, so don’t do it with your customers.

Cheers and Great Selling

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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