Why I Hate Email Templates

I hate Email Templates.

You can buy a series of them on the internet, Facebook, wherever social media sites sell adverts.

But for me…

Yuk !

Wouldn’t use them and wouldn’t care how successful authors say they are.

They are just not me.

Double Yuk !

I will explain why they are not me later.

For now…

Firstly let me admit to you.

With eleven years experience writing marketing-emails I still have flops.  Emails that were not wickedly effective but performed poor.

Yeah, it happens – but that is OK.  You cannot get every marketing piece to explode like a New Year’s firecracker.

But you do have to have a plan which keeps you on course.

Let me ask you a question.

“How often is a rocket heading to the international space-station on course?”

The statistical answer is…

only 5%.

Yes 5%.

The other 95 % it is correcting itself so it arrives and docks safely.

So it is with your emails.

You need to have a plan to keep moving towards and hits your target.

You need to know how to correct yourself for those misfiring emails.

OK… So how do you do this ?

By simply creating an Email Step Diagram.

Here is what one looks like diagrammatically.

email marketing tips

It contains a series of emails which build upon the previous email and delivers the final outcome.

This is what I call your Email Marketing Campaign Strategy.

It takes a little time to do at the start of a campaign but like all successful plans is vital if you wish to keep on track.

The number of emails can vary.  Some campaigns I produce can contain 8-15 emails.  It depends.  But you need to have a plan first.

Yet this is not the first step you take when commencing email campaigns.

“Huh ?”  I can hear you say.

The first step is always the Target.  What or Whom are you aiming at?

This is always the first step.

You see people are in different stages of loving you.

Some are just looking.  Some may have bought once from you and some may Only buy from you.

You need to categorise and segment these people because we need to…

Yes NEED to…

Send them different messages.

Let me show you another hidden asset I use.

I call it the ‘Ladder Of Loyalty’.

email marketing tips

This Ladder determines where your customers sit and what message you will send them.

It will also determines how you talk to them.

For instance…

You talk to your very best friends (Advocates) different to a person whom you first met don’t you (Suspect/Prospect).

And so it is for emails.

Different emails to different people.

And it is why I have been tardy with my emails lately.

I have been segmenting. targeting and writing copious emails for a client. It has been that simple.

And oh yes…

Why do I hate Email Templates so much?

It is because I cannot be me.

Email Templates do not allow me to express myself the way I wish to greet my lists of clients.

Email Templates confines me and contracts my thoughts.

Of course emails should follow a proven and successful formula – there are definite things which work and don’t work that is for sure.

But think of this…

All the great artists in the Renaissance period learned to paint very similar.

There was a pattern.  A formula.  A distinct style.

Yet they were encouraged to break away and experiment to produce Masterpieces.  They never knew they were going to be Masterpieces but they were encouraged to be themselves.

And so it is with email marketing.

Don’t just fill in the blanks in Email Templates you can buy for a buck-forty anywhere.

Break away and be yourself.

But if you do not have time for this.

You could…

Hire me and let me take you by the hand and show you how.

You see…

Email Marketing is an Art not an Act.

Email Marketing Is An Art Not An Act

With over eleven years of discovering what works and what doesn’t work; you deserve to have someone helping you, don’t you.

So let’s get your email marketing to work and bring in the cash you deserve.

You can use some extra cash, can’t you?

Ok… then reply to this post below if you wish me to help you and let’s get you attracting more sales, profits and cash.

Kurt

Believe in Yourself

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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