Have You Heard This Saying Before ?

Have you heard the saying “A Picture Is Worth A Thousand Words”.

It was a crucial piece of marketing advice years ago yet in recent times I am failing to notice it happening.

Let me explain…

I deal in a market where trades people seek to gain their license.
(In South Australia, where I live, a tradesperson must undertake business studies before they are let loose on the public as their own boss.)

Well…

Invariably these trades people seek help with their marketing too. Like brochures, flyers, website copy etc.

But the main points I try to influence them with are pictures and video.

You see you can write as many words as you like on a website, as many words as you like in a flyer and a brochure and it will have a resounding
affect on future sales;

but…

The use of a quick video testimonial or picture of the job will work gangbusters.

Another way to look at it is get your customers to prominently and proudly show off your product or service and that will be worth more than – as the saying goes…

A Thousand Words.

Now don’t get me wrong here.

I am not saying move away from the brochure, flyer, website… what I am saying is complement it with pictures and videos.

You will notice an amazing difference in your results.

So get out there and get the photos.

Why not offer a competition and get your customers to send them into you.

Grab a ton of pics from happy customers posing with their brand new ‘xxxx’ after you had it delivered to them or finished the job and see how your sales and profits will soar.

In my next email I will be a bit more specific for you.

If you wish to know more now book a session with me.

You receive a bunch of bonuses but more importantly you get me for a couple of hours.

https://kurtjohansen.com/Coachinglevels/KJ-Consult-Enrolment-Form.pdf

Believe in Yourself

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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