“Here Are Five Reasons To Use Email Marketing”


Here Are Five Reasons To Use Email Marketing

FACT: Figures from the Direct Marketing Association (DMA)
show email marketing has now overtaken direct mail
in terms of volume.

Here are FIVE reasons you should be using Email Marketing
in your business regardless of it’s size.

1. It’s personal

All emails should be personalised with the recipient’s
first name.  Send emails with their first name
in the subject line and again at the start of the email.

It could be included again in the body of the email to
accentuate a point.

People love to read their name but this should be
limited maybe only once or twice depending on the
length of the email.

2. It’s quicker

Emails can be written, uploaded and sent whilst
you are still placing Direct Mail letters in their
envelopes.

If you have an urgent message to send out to your clients
you can do this very quickly with email.

plus…

If a competitor beats your latest price with an advert
in a paper or on radio etc. you can respond very
quickly with a counter offer to your valued clients.

No other medium allows us to do this with this speed
and accuracy.

3. It’s More affordable

No postage costs, no envelopes, no ink, and very little
labour is required for email campaigns.

This means your return on investment can be so
much higher.

Whether you are sending to 200 or 2000 the costs are
the same.

4. It’s measurable

Real statistics are so valuable with email campaigns.

You can discover quickly and easily who has opened your
emails, who clicked on a link, who read and acted
upon your email campaign.

This simply cannot be done with Direct Mail, Radio, TV,
Newspaper Ads with the same efficiency as email.

5. It helps build customer relationships

Email campaigns should not be only about ‘selling’
inform your customers about events, new and
exciting happenings which relate to them.

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Remember it is all about them not you.

Used correctly email marketing is a the best and most
affordable way to keep in contact with your customers.

Use it wisely and will pay dividends.

Cheers and Great Selling
Kurt
Email Master Coach

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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