“How To Use Your Emails To Drive People To Your Website”

Hi Everyone

“How To Use Emails To Drive People To Your Website”

A sound tactic of any email campaign is to be very clear what you would like people to do after they have read it.

Your email should be written with an intent, a purpose of mind, a clear end result on how you would like the recipient to act.

In the copywriting business we call it a “Call to Action”.

I am not necessarily talking about a asking for a sale every time you email.

In fact, experience tells us this tactic simply will not be receptive with even your most ardent of followers.

What you must do though is to have a clear strategy.

For instance, one of my very good clients Victor, from Melbourne Australia, makes good use of his monthly newsletter.

Victor, engages his list by referring them to his website to click on a few links to gain access to the monthly newsletter which contains numerous specials inside.

Do you want to know the funny part.

Most of Victor’s clients receive a ‘hard copy’ of the monthly newsletter in the mail.  It is the same one which is on the website and contains the same specials

but…

people go through the exercise of clicking the links.

Why ???

Because it is ‘front of mind.

And this is the POWER of email marketing.

You see Victor emails to his List ‘weekly’ and reminds them to take a look.

The email reminds them the newsletter is published and to take peak at the monthly specials.

And they do.

How do we know ?

Because we can trace their actions.

So whether you have a newsletter or not.

The combination of email marketing and driving prospects to your website works.

Still not sure ?

Let Victor tell you.  https://www.kurtjohansen.com/testimonials/39000-in-3-days-using-kurts-system/

Cheers and Great Selling
Kurt
Email Mastery

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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