Is It Really Email Marketing?

Hi Everyone

Large corporations engage in email marketing and I say it IS NOT.

It is all poppycock !!!

Let me explain.

Large Corporations are sending out lovely posters, flyers, with specially crafted images and pictures and call this email marketing because they use the medium ’email’.

I find this is really nothing more than another form of billboard advertising, except it is being sent to someone whom may be interested. That is; they have given their email address somehow to the corporation.

There is nothing personal in this type of email marketing.

It’s simply an email blast and then ’email marketers’ sit back and count the
open rates, the click rates and the conversion rates.

They report these to their marketing buffs and ‘high fives’ go off around a table about how successful the campaign was.

The graphics department gets congratulated and the marketing team survives another day.

This is not email marketing – this is using email to advertise.

And there is a difference.

Real Email Marketing is about providing personalised emails to your customers/clients.

It is about engaging your customers to respond positively to what you have in store for them.

Email Marketing is a skill, once learned, will catapult your sales and increase
your relationship with your clients.

Done correctly it will add dollars to your bottom line.

Done incorrectly it will hurt your self-esteem and your customers thinking of you.

The most productive form of email marketing methods is one which involves emotional direct response copy.

It is words crafted to entice a customer to act.

It is written in the first person and direct to a client using personalisation,
subject lines, and the skill of a copywriter.

This type of email content does not need a thumbs up as it is aimed directly at the recipient and they would not need to let anyone know it’s good or bad – just as they wouldn’t do this if they were in a shop.

Instead the thumbs up is the sale.

How many thumbs up are you intending to get this week ???

Cheers and Great Selling
Email Mastery

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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