Unless You Are A Meerkat…

To answer the common question I receive about email marketing which is:
“What Do I Write ?”; I have many responses.

After a few questions back to the enquirer I finish off with one main theme.

“It’s All About Them !”

That is right.  It is not about you.  It is about the email recipient.

For instance.

The customer does not care about your xxxx year old business history.

They don’t care about how your grandfather sailed across the oceans to start a new life in some foreign land.  (Unless you are a Meerkat !)

They don’t really even care about how you are ‘customer driven’.

What they do care about is HOW you can help them solve a problem.

Prospects/Customers/Clients/Advocates all have one thing in common.

And that Kurt is a fear, a frustration, a need for something to make their current life better.

There is nothing original I have written here.  Many marketers know this.

And maybe you do too.

But do you advertise and market this to your database ?

I mean…


Everybody enters a market when they want to.

I call this phase ‘Readiness’.

People do things when they are ready.

Are you ready for them ?

Or are you :

  • Waiting for the next major delivery of your product to arrive ?
  • Waiting until you have poor sales, then you will market ?
  • Waiting when you have some free time to write something ?

If you are then you are missing out on valuable sales…


It is not about you.

It’s All About Them…

So what are you doing inside your database ?

Are you looking to get ready yourself ?

Are you looking at how you can help your customers ?

Or are you letting sales, profits  and money leak from your business ?

It’s All About Them…

But it is…

All Up To You.

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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