“Overcoming the ‘I don’t know what to get them problem.”

Hi Everyone

The biggest problem my friends and family seem to have at Christmas time is the, “I don’t know what to get them!” problem.

You know the one.

“Oh, is Uncle Bob coming over for  Christmas dinner this year?!”
“I don’t know what to get him !”

“Surely Aunt Maud isn’t coming to Christmas dinner after last years episode.  Gee, she is just so hard to please. 
I never know what to get her !

We have all been there, haven’t we.

and…

So have most of your customers.

Ok, now here’s how you can help people overcome the
“I don’t know what to get them !”
problem.

Instead of just letting people know what products and services you have; try to link them to a particular personality style.

ie.  If you sell computer games, try sorting them into games which cater for various gamers.  The new gamer, the once-a-year-gamer, the skilled gamer and give a briefing on each.

Ok, I hear you – the gamer will know what they want, so this is a bit dumb.

but…

it’s about…

the person buying the game.

HELP your customers choose the correct present this year.

Instead of saying we have wines on offer at discount prices, say something like,

” If Uncle Bob likes a big heavy red then I suggest these two varieties….”

“If your Aunt Maud likes  sweet wines  then the late harvested wines are the best for her.  This is where the sugar content has evolved in the grape whilst still growing on the vine.  We have these two on offer….”

The point I am raising here is Christmas time gives us an opportunity to expand our marketing and give more information to HELP our customers.

It is never the customers responsibility to know what you have on offer it’s the business owners responsibility to let their customers know everything about their products and services and how they can help them.

Plus…

Christmas is a time when people buy presents for others and they can get frustrated during this time.

Make it easy for them.

Your Action Plan is now to look at what you can write about your products and services and how you can not only help the end user but how you can help the BUYER.

Cheers and Great Selling
Kurt
Email Master Coach

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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