You Cannot Persuade People To Buy Things They Don’t Want

Everyday of the week I receive emails from people asking me to buy something.

Some of the people I know and respect.

Others are ghosts who may or may not exist but I don’t know them.
Nor am I predisposed with wanting any of their products or services.

These emails are Spam and are sent anonymously and appear in in-boxes unwelcomed.

Let me give you an example.

This appeared today.

Hi Kurt

Not to sure if you recall, but we have previously spoken via email last year.

Either way, I would like to see if there was any way I could help you achieve your business goals for 2015.

One of my greatest passions….

Now my thoughts about this email…

I am going to forgive the spelling mistake ‘to’.  As Mark Twain once wrote, “If you cannot spell a word more than one way you are not trying.”

And…

We could not have “spoken” if he emailed me.  I’ll forgive that too.

But…

My memory at times alludes me.  Years of too many vices but I know for sure I have never received an email from this guy before.  It is just a marketing trick using and old and outdated tactic.

Besides I don’t care about his passions.

So why am I telling you about this today ?

Because…

When you send out emails make sure you know who you are emailing and what they may be interested in.

If you have an email list, segment it.

Break it down into sub-categories and identify what products and services they may buy from you.

Here’s the reason…

“You Cannot Persuade People To Buy Things They Don’t Want”

Once you understand this principle your marketing will become more defined.

Need help…

You know where I am.

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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