“Phineas T Barnum Said This 128 Years Ago”

And it’s oh so true today.


Couldn’t wait could you – you had to see what the man who created the ‘Greatest Show On Earth’, P.T. Barnum said didn’t you.

That’s Ok, you are not alone.


Extract from P.T. Barnum’s The Art of Money Getting – Golden Rules for Making Money.

“You may advertise a spurious article, and induce many people to call and buy it once, but they will denounce you as an impostor and swindler, and your business will gradually die out and leave you poor. This is right. Few people can safely depend upon chance custom. You will need to have your customers return and purchase again. A man said to me, “I have tried advertising and did not succeed; yet I have a good article.”

I replied, “My friend, there may be exceptions to a general rule. But how do you advertise?”

“I put it in a weekly newspaper three times, and paid a dollar and a half for it.” I replied: “Sir, advertising is like learning – ‘a little is a dangerous thing!'”

A French writer says that “the reader of a newspaper does not see the first mention of an ordinary advertisement; the second insertion he sees, but does not read; the third insertion he reads; the fourth insertion, he looks at the price; the fifth insertion, he speaks to his wife; the sixth insertion, he is ready to purchase, and the seventh insertion, he purchases.”

Your object in advertising is to make the public understand what you have got to sell, and if you have not the pluck to keep advertising, until you have imparted that information, all the money you have spent is lost. You are like the fellow who told the gentleman if he would give him ten cents it would save him a dollar. “How can I help you with so small a sum?” asked the gentleman in surprise. “I started out this morning (hiccuped the fellow) with the full determination to get drunk, and I have spent my only dollar to accomplish the object, and it has not quite done it. Ten cents worth more of whiskey would just do it, and in this manner I should save the dollar already expended.”

So a man who advertises at all must keep it up until the public know who and what he is, and what his business is, or else the money invested in advertising is lost.

Some men have a peculiar genius for writing a striking advertisement, one that will arrest the attention of the reader at first sight. This fact, of course, gives the advertiser a great advantage.

P.T.Barnum 1880.

So, how true is all this. P.T. Barnum was indeed the ‘Best of the Best’ in his day.


The legacy he has left us will enable you to be amongst the ‘Best of the Best’ today.

Stay focussed, stay committed and above all learn to write striking advertisements or in our world of the internet, striking copy.

Cheer and Great Selling


PS: Contact me if you would like help with your marketing. I am now known as Australia’s Email Marketing Guru – and can help you with your email campaigns.

PPS: If you haven’t grabbed your copy of me book “7 Killer Tips To Get Your Emails Read” – Do so by signing in for it on the right hand side.

PPPS: Stay tuned for another P.T.Barnum extract soon.

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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