Here’s A Quick Way To Use An Autoresponder

Building customer interest and excitement is the first step in the Sales Cycle to successfully market your products and services.

Autoresponders can play a vital role in building this interest and excitement.

For instance…

If you were to develop a new product or service, you may want to start telling your website visitors and opt-in subscribers about it.

Start building interest; tell them what this product or service will do for them, and how soon it will be available.

Do more than build interest by telling them about it.

Use an autoresponder to let them preview your product or service !

Yes…Preview.  Even though you will be selling the product or service later.

Let me explain…

You can allow your potential customers to preview the information before it is released.

What I mean is give them snippets of what is coming.

This type of marketing happens all the time.

Television Stations do it, Movie Theatres do it…

Gosh the way they flood our brains with ‘what’s coming’ is mind numbing at times.

How long before Star Wars came out did we start to receive snippets and trailers ?

How about Television Stations.  They play their ads for months on end about a new series or mini-series they
have bought.

The best part of this type of marketing is you can do it too.

Yes you can.  Use the same concept.  The same principle.

Load one chapter, one snippet, one main benefit of your product and service into an autoresponder, and put a form on your website where your visitors can enter their name and email address to receive it.

This gets their name on your list of potential customers.

At least each week, send a reminder email, letting them know how close the release date is, and what they can expect from your product – keep building interest and excitement.

Finally, a couple of days before you are ready to launch your product offer those that received the preview the option to buy a pre-release copy.

You can opt to offer a discounted price, or leave the price as it will be on launch day – the choice is yours.

Take a look at the list of people who signed up to receive the preview.

How many of them are still ‘subscribed’ to that list?

They’ve had the option to stop receiving notices about your product, but they chose to keep receiving the information you were sending.

These are highly targeted prospects for your product.

They have already shown you that they have an interest in your product, and a large number of those people are simply waiting on the autoresponder broadcast message that will let them know it is time to pick up their copy.

Isn’t automation a wonderful thing?

Using an autoresponder, you are able to see how much of a market there is for your product, and build a great deal of interest in it before it is ever released.

This is the key to making sales on launch day.

Use autoresponders to build the interest.

Get your prospects excited about what is about to come – and on launch day, give them what they are waiting for and watch the sales pour in.

Need a hand to discuss this further?

Contact me – Let me help you, like I have helped hundreds before you.

Believe In Yourself

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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