Selling from the Platform


The next speaker at this years Speaking and Coaching Conference was Information Marketing Guru, Armand Morin. For those who have heard about Armand they know he is the consumate seller of product over the internet. His BIG SEMINARS are famous for delivery, cusomer service and VALUE. Google his name, you will get the point.

Armand’s advice to us for Selling from the Platform was:

  • Teach your audience 80% of the time, only the last 20% should be for sales;
  • You have no right to sell to them if you have not provided sufficient information that they can take away and use;
  • If you do not make an offer at the end of the 90 minute talk you are doing yourself a disservice;
  • How do you outsell everyone? PROVIDE SERVICE; It starts with consistency, modify your topic to suit the event you are at;


  • Make sure you commence your talk with a credible introduction – write it yourself if you have to; (Kurt’s note: Armand provided us with an example – email me if you would like a copy – it’s a beauty and will set up the audience to listen – and can be modified for anyone);
  • Establish your credibility (number of hits on google, sales, products, show cars, house etc);
  • Grab their attention – something shocking;


  • Teach for 80% of time – have enough content to give them plenty of information so they think, hey if he taught me this amount in 60 minutes what will I learn in 48 hours?
  • Make sure you over animate because the stage is huge;
  • Tell then what to do, such as: “Write this down”, “Put up your hand”, “Stand up”;
  • Use examples;
  • Make your point clear;
  • Make the complex simple. i.e. Hey, if you don’t get this it’s ok, Let me put it this way;
  • Use analogies – target them to the audience;
  • Use students – this is powerful. The audience thinks if they can do it so can I;
  • Don’t promote your product – you are teaching;
  • Position yourself to walk up and down the stage. Include right up the front;
  • Make yourself standout – be yourself.


The true secret to closing according to the gospel of Armand is the STACK.

Armand’s Stack- Explain the content of the course:

  • The most comprehensive;
  • 54 hours of hard core information to get you to an 8 figure business;
  • Has only been taught to Private Clients who pay me $5,000 per hour and I don’t accept any new clients;
  • Then Reveal the Package PLUS PRICE (This is two slides in) then reveal
  • The Value, the real life values -added bonuses – then add
  • Life Time Access – this increases sales – then add
  • What you will receive today is : then add
  • Bonuses like a FREE seat to a seminar and make sure you provide the dates or provide them with free DVD’s if they can’t get there;
  • And make sure a CALL TO ACTION is given i.e.
    “I don’t know how many order forms are at the back of the room but once they have gone they are gone. I suggest you hurry up out the back now. Go now.”
    (Then show them the ‘stack’ again quicker than the first time).
  • Always mention it’s a limited to a certain number of people – you don’t have to mention the number they need to feel they may miss out.

Kurt’s Footnote:

Armand is a likable and successful guy who follows his rules to the tee. He has a fun dismeanour and is very approachable. You can see why he is successful because he comes across as a person with knowledge that he will openly share and of course ‘sell’ to you – Well that is what he does, isn’t it.

Cheers and Great Selling


About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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