Top Ten Tips To Help With Your Christmas Email Marketing

Christmas Emails arriving in inboxes are expected this time of the year and are as common as sighting a fairy sitting on top of a Christmas tree.

And the beaut thing is…

It is the norm.

What this means is people are expecting to hear from you.

Which is fantastic for the business person who understands email marketing.

It doesn’t matter how big or small your business is you can email to your list of customers with ease and grow your Christmas sales.

With 21 days until Christmas here are my TOP TEN tips for email success.

You could say it’s your Christmas present from me…

But you know there will be plenty more before Christmas don’t you…

So here you go, read and digest these ten tips for maximum email marketing wealth.

1. Write a Subject Line which will make your intended audience click. I have spoken about email subject lines in the past.

It’s so crucial to learn how to write them and how to use them. If you need more help with subject lines click here: SUBJECT LINES.

2. Write your important items at the top of your email so those people who read their emails in the ‘preview frame’ get to read your best part of the message quickly.

Also many people read emails via their phones. It makes it quick for them too.

3. Check out your formatting.  Leave white space. Keep line length to around 60 characters.  People would rather scroll down than across.

4. Write your emails as if you are talking to one person.  Make it a real conversation.

5. Focus on content they would like to receive.  It’s about helping them.  This means break down your ‘Master List’ into smaller categories.

6. See if you can offer something but remember it’s not always about sales.  You need to be able to add value to people’s lives.

7. If you use an image in your email keep the size down to a minimum.  Try to get your images around 72 dpi and keep them small in size.  This way they will not clog up your recipients inbox.

8. Make sure you know and understand what you can and cannot do by law.  In Australia we use the Spam Act 2003.  In the USA they use the Can Spam Act.

This will help you get your ahead around the spam laws and keep you safe.

Beat The Spam Filters Legitimately 72





9. Use a ‘PS’ at the end of the email.  People read ‘PS’s”.

10. Try placing your picture at the end of the email. Remember: “People Buy From Friends”

There you have it.

My top 10 email marketing tips for you to use immediately.

Believe in Yourself 

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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