This Type Of Email Is Just So Wrong !

Some People Just Don’t Get It !

I received an email today from a ‘leading’ internet guy which read how he knew me and wanted to touch base.

I know of the guy and originally thought – “OK… What’s up ?”

But I soon discovered he was using an old email trick which is just dumb.

Because…

it can lead the recipient feeling duped.

And in my case…

Pissed Off.

I am so against this type of email marketing.

The easiest thing to do is to show you the email and then explain.

Hi Kurt,

I wanted to mail you this important letter but I wasn’t sure if I had your correct address, so I’ve included it as a PDF.

You can get it by clicking this link.

Let’s talk soon,

Regards

This email would have been sent out to hundreds if not thousands of people with the pretension he would actually have our postal address.

The reason I am so against it is when you open the link or PDF it contains a generic sales letter asking if I wish to make money on the internet.

The content is nothing about me personally or who I am – it is all about trying to sell me something I don’t need.

Please, please if you wish to embark on email marketing, segment your lists, and only send useful, meaningful and engaging messages to your clients.

Otherwise you risk branding yourself as a spammer and unprofessional.

By no means am I criticising this guy for emailing to his list but I am critical of him not segmenting or bothering to send to sub-lists.

Also…

Don’t con people…

This line in the email is stupid…

“but I wasn’t sure if I had your correct address,”

If you wish to use email marketing in your business consumers have come to expect relevant, personalized messages from marketers.

Do you need a hand with email marketing in your business ?

You know where I am.

Believe In Yourself

 

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

Leave a Reply

Wordpress SEO Plugin by SEOPressor
%d bloggers like this: