Is Your Website Copy Tone Deaf ?

I had fun this week looking at website copy for people who responded to last week’s email.  

This was where I offered to have a 30 minute telephone call to six email recipients about their sites and marketing plans.

What I discovered on all but one website was their copy was NOT conversational by ‘tone’.

I asked these questions amongst many others.

“Are you trying to sell from your website?” and if so…

“Is this the way you talk face-to-face with your customers?”

I received a resounding YES and NO answer each time.

You see  it is important for your website copy to emulate a conversational tone and communicate with your visitors in a friendly and vibrant manner.

The difference between good copy and so-so copy is largely about ‘tone’.

Don’t get caught up with half-witted enthusiasm, where everything is “fabulous” and “exciting” and think this is good copy; because it isn’t.

This type of copy lacks credibility.  Readers are turned off.

Really good copy is conversational in tone, and is adapted to suit the reader and the subject matter.

So how do you get your copy to be conversational?

Quite simply, read it out aloud.  If it sounds generic and reads like it could be on any competitor’s sales page them dump it and start again.

The main point is to always think who your customers are, who your readers are and who is likely to read your copy.

Always think of the end user and write appropriately for them.

It’s deceptively simple – but not that easy to do.

You just have to work at it.

If you need a hand contact me – kurt@emailprofits.com.au

Believe In Yourself

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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