What’s In Store For Email Marketing 2010

Hi Everyone

Increased personalisation & targeting 53.8%  and

Improved message titles &  subject lines 52.4%

is what businesses surveyed by Get Response want to improve with their email marketing this year.

Plus…

An increase in customer loyalty special offers.

There is also an interesting result in  the intent to use video in email marketing from 2009 to 2010:

  • Didn’t use it but plan to use video emails this year… 64.0%
  • Didn’t use it, and do not plan to use video email this year… 19.5%
  • Used it and plan to decrease the number of video emails this year… 0.8%
  • Used it and expect to send about the same number of video emails this year…  3.8%
  • Used it and plan to increase the number of video emails… 11.9%

I have been an advocate of using video in emails for a long time.  It allows you to demonstrate products, teach a lesson, display new merchandise and give people a visual who you are.

It is also a great means to display customer testimonials.  This is what is known as ‘social proof’ and helps prospects overcome any element of distrust.

Businesses are crying out more effective, newer ways to touch base with their clients.

Email Marketing is here, it works and if used correctly will drive sales.

Cheers and Great Selling
Kurt
Email Mastery

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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