When Email Marketing Meets Mother’s Day

Hi Everyone

Are You Prepared For Mother’s Day?”

Gosh, you have just got over Valentines Day, Easter and now you need to get ready for Mother’s Day.

but you shouldn’t despair…


you should be grateful these consumer days exist because it gives you time to plan and help your clients.

Let me explain…

These special days allow you to promote your products and services to help your clients. Do you see I said ‘help them’ and not sell to them. Your products and services should be aimed at helping people.

It’s really that simple. So let’s see what you can do?

Firstly, you need to plan your marketing to finish on Mother’s Day or the week after it.

In Australia, Mother’s Day falls on the second Sunday in May (9th May in 2010) – Let’s call this your “Email Marketing Campaign Finish Day.”


You need to work backwards, weekly, and decide how many emails you may wish to send before the Campaign Finish Day.

I like to commit to at least a minimum of a four – five week campaign.

For example…

If your Campaign Finish Day is the 9th of May (Mother’s Day), then you have the week’s commencing Monday 3rd May, 26 April, 19th April to send emails.

If you wish a four week campaign, like me, then you use the week after Mother’s day as a strategic move. i.e Last chance to grab your xxxxxxxxx – we must close this offer down Friday 14th May.

By using this timetable you can extend the sales period to the week after the Email Marketing Campaign Finish Day.

Confusing? Let me help.

If you wish to send one email per week the schedule would look like:

  • Email One – send week commencing – 19th April;
  • Email Two – send week commencing – 26th April;
  • Email Three- send week commencing – 3rd May;
  • Email Four – send week commencing – 10th May.

All of these emails are to be centred around the theme, Mother’s Day.

So, what have you to offer your clients for Mother’s Day ???

Get to it and start planning NOW.

If you leave it until the last moment it will be too late.

Cheers and Great Selling

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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