How could a university marketing graduate get it so wrong ?!

It didn't take me more than 2 minutes to tell the General Manager to a business I consult to... "This sales letter is crap !" I meant to say in a polite way...  "This sales letter won't work !" but me being me didn't quite express it so eloquently. You see this business, one I know quite intimately, needed to steer in a different direction to … [Read more...]

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