Get these 4 questions right and you will discover your emails will work

Email Marketing has been around for a long time. Some would say too long ! Yet the reality is most of us subscribe to many email lists, not that we read all the emails, but we stay subscribed. Why do we do that? Why don't we simply unclutter our lives, unsubscribe from these lists and get on with what we have to do. Well there are a multitude … [Read more...]

Email Is Still Popular

As I write emails for businesses as a living it has occurred to me at times why others don't do it. It can be business owners are too busy or not quite understanding of the effectiveness of email marketing so I thought I would put a few words together here. Email is on the increase.  You cannot open any social media account without an email … [Read more...]

My Rather Extravagant 100% Free Email Tips

Some ideas in this post may relate to you; some may not. You may already know a few – yet the most common comment I hear about them is, “I knew that, and we should be doing it, but we’re not.” It is very easy to overlook even the most obvious things, isn’t it?  I do it all the time. The important thing is everything I tell you about email … [Read more...]

Does It Really Matter What Subject Line You Use?

I sent over a few emails I wrote for a client yesterday. They understand the importance of keeping in contact with their troops and to send out regular emails. They also received several email subject lines to entice their readers to open. They sent back an email with a question which I first thought... Well let's say it... Gobsmacked me. Now … [Read more...]

So Which Headline Do You Use ?

A client approached me to write a sales letter for a training program they wish to launch in March. It then came down to write the Headlines and Subject lines of not only the letter but to a series of emails, blog articles, Facebook posts and Twitter feeds. The idea is the more media you use the more chances you create to direct people to … [Read more...]

How To Plan A Series Of Emails

It is always easy for someone experienced in a skill to tell you "Just do this..." It is easy for them, they know how to do it. This very same thing happened to me last week when Rob from Flemington emailed me and said, "Emailing may be easy for you Kurt but I have no idea what to write to my customers about." You see, Rob wanted to write … [Read more...]

How To Use An Autoresponder

Following on in the series about autoresponders, Cynthia from Rosebud in N.S.W. asked me why she would need an autoresponder for her business. So I wrote this little explanation to help her. I hope it helps you too. How To Use An Autoresponder Offering free things to your website visitors is one marketing method to create a list. Free courses … [Read more...]

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