The Secret Of Success Is…

What I am about to tell you is not something special. It is not special because I think you already know the answer. It's been in front of most people for years yet for their reasons people ignore it. It is how to achieve SUCCESS. And Success is different for each one of us. What one person sees as success another person may not. But... It … [Read more...]

How To Create Effective Email Marketing Campaigns

  The biggest concern my customers reveal to me is they don’t know what to and when to write emails. Email Marketing like any other marketing should start with a plan. To help… I am going to use a part of the first verse of an old Rudyard Kipling poem called: “I Keep Six Honest Men” By using ‘these men’ you will be able to create your … [Read more...]

What is The Lifetime Value Of A Customer ?

A new client told me this week they stopped sending out marketing materials because it was not worth it. I asked her if had she done the maths or was it a gut feel? She said, "The maths doesn't make sense."  "For every flyer we drop into a letterbox it costs us around 40 cents." And from 1000 flyers we sell around $300-$400 worth of product so … [Read more...]

I had to pull my head out of my butt and get on with it

When I first started sending emails years ago I was shy, reserved, and not sure what I was doing. Yet alone know what I was allowed to do - legally ! The emails were instructive and informative but were written the way I was taught to write at school. I even remember having one email checked over by a TAFE lecturer and she corrected the … [Read more...]

Get these 4 questions right and you will discover your emails will work

Email Marketing has been around for a long time. Some would say too long ! Yet the reality is most of us subscribe to many email lists, not that we read all the emails, but we stay subscribed. Why do we do that? Why don't we simply unclutter our lives, unsubscribe from these lists and get on with what we have to do. Well there are a multitude … [Read more...]

Email Is Still Popular

As I write emails for businesses as a living it has occurred to me at times why others don't do it. It can be business owners are too busy or not quite understanding of the effectiveness of email marketing so I thought I would put a few words together here. Email is on the increase.  You cannot open any social media account without an email … [Read more...]

My Rather Extravagant 100% Free Email Tips

Some ideas in this post may relate to you; some may not. You may already know a few – yet the most common comment I hear about them is, “I knew that, and we should be doing it, but we’re not.” It is very easy to overlook even the most obvious things, isn’t it?  I do it all the time. The important thing is everything I tell you about email … [Read more...]

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