You Will Be More Effective If

One of the flaws of being a business owner is working too long and too hard in your business. You need at times to sit back and take a look at which direction to take. Often it is because you are not sure where to go for help. Yet, it is help we often need. In Dr Stephen Covey's world best-seller "The 7 Habits of Highly Effective People" he … [Read more...]

How To Get More Clients in Your Business

Welcome to this business lesson on How to Get More Clients in Your Business. Many of my clients over the years wished to jump in and start advertising, which in itself is commendable but it….is Dangerous. Let me explain… All fishermen know that it takes different bait to capture different fish. And so it is in business. Different advertising … [Read more...]

Do You Send Emails To Your Customers ?

Do You Send Emails To Your Customers ? Did you know most businesses send emails but they only send: Welcome; Thank you; and Transactional emails. This means: Most business people are missing out informing their customers of other products or services they have. I can understand why business owners do not send relationship or informative … [Read more...]

Why I Hate Email Templates

I hate Email Templates. You can buy a series of them on the internet, Facebook, wherever social media sites sell adverts. But for me... Yuk ! Wouldn't use them and wouldn't care how successful authors say they are. They are just not me. Double Yuk ! I will explain why they are not me later. For now... Firstly let me admit to you. With … [Read more...]

Here’s what may be the biggest business mistake of all

It is easy to make these mistakes in business. I know I am guilty at times. But it doesn’t have to be this way. Keep these mistakes in mind and then make sure you are not guilty. Mistake #1. Chasing new customers before looking after the ones you have. I remember an old saying.  It came from one of my early mentors named Marty Cohen. Marty … [Read more...]

I had to pull my head out of my butt and get on with it

When I first started sending emails years ago I was shy, reserved, and not sure what I was doing. Yet alone know what I was allowed to do - legally ! The emails were instructive and informative but were written the way I was taught to write at school. I even remember having one email checked over by a TAFE lecturer and she corrected the … [Read more...]

Are you back yet ?

The Great Australian Shutdown is almost over and most people are back to work. How about you? Are you back yet  ? If you are not don't worry about reading this post. Keep enjoying your break. But if you are back then... I'd like to help you kick-start your marketing and advertising efforts in 2017. Whilst we have a plethora of places to … [Read more...]

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