How to bring more cash into your business in the next three months

First... If you are not wanting to make more money this year don't read anymore. This post will waste your time. Now... I have to admit I have never really been one to write down and set 12-month goals. For some reason, I cannot even get into the art of seeking divine help and chanting mystical affirmations. Nope; singing Kumbaya is not my … [Read more...]

Use This Simple Email Marketing Tool In 2018

Years ago I wrote emails for a very high-ticket item.  It was a six-month leadership-development program. How did I vary my thoughts from selling a single item to this classroom face-to-face ten subject course?  Less than you might think.  I had to start with five thoughts. I had to explain how this program was different and better than all … [Read more...]

How To Create Effective Email Marketing Campaigns

  The biggest concern my customers reveal to me is they don’t know what to and when to write emails. Email Marketing like any other marketing should start with a plan. To help… I am going to use a part of the first verse of an old Rudyard Kipling poem called: “I Keep Six Honest Men” By using ‘these men’ you will be able to create your … [Read more...]

What is The Lifetime Value Of A Customer ?

A new client told me this week they stopped sending out marketing materials because it was not worth it. I asked her if had she done the maths or was it a gut feel? She said, "The maths doesn't make sense."  "For every flyer we drop into a letterbox it costs us around 40 cents." And from 1000 flyers we sell around $300-$400 worth of product so … [Read more...]

You Will Be More Effective If

One of the flaws of being a business owner is working too long and too hard in your business. You need at times to sit back and take a look at which direction to take. Often it is because you are not sure where to go for help. Yet, it is help we often need. In Dr Stephen Covey's world best-seller "The 7 Habits of Highly Effective People" he … [Read more...]

How To Get More Clients in Your Business

Welcome to this business lesson on How to Get More Clients in Your Business. Many of my clients over the years wished to jump in and start advertising, which in itself is commendable but it….is Dangerous. Let me explain… All fishermen know that it takes different bait to capture different fish. And so it is in business. Different advertising … [Read more...]

Do You Send Emails To Your Customers ?

Do You Send Emails To Your Customers ? Did you know most businesses send emails but they only send: Welcome; Thank you; and Transactional emails. This means: Most business people are missing out informing their customers of other products or services they have. I can understand why business owners do not send relationship or informative … [Read more...]

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