Use This Simple Email Marketing Tool In 2018

Years ago I wrote emails for a very high-ticket item.  It was a six-month leadership-development program. How did I vary my thoughts from selling a single item to this classroom face-to-face ten subject course?  Less than you might think.  I had to start with five thoughts. I had to explain how this program was different and better than all … [Read more...]

How To Create Effective Email Marketing Campaigns

  The biggest concern my customers reveal to me is they don’t know what to and when to write emails. Email Marketing like any other marketing should start with a plan. To help… I am going to use a part of the first verse of an old Rudyard Kipling poem called: “I Keep Six Honest Men” By using ‘these men’ you will be able to create your … [Read more...]

What is The Lifetime Value Of A Customer ?

A new client told me this week they stopped sending out marketing materials because it was not worth it. I asked her if had she done the maths or was it a gut feel? She said, "The maths doesn't make sense."  "For every flyer we drop into a letterbox it costs us around 40 cents." And from 1000 flyers we sell around $300-$400 worth of product so … [Read more...]

You Will Be More Effective If

One of the flaws of being a business owner is working too long and too hard in your business. You need at times to sit back and take a look at which direction to take. Often it is because you are not sure where to go for help. Yet, it is help we often need. In Dr Stephen Covey's world best-seller "The 7 Habits of Highly Effective People" he … [Read more...]

Do You Send Emails To Your Customers ?

Do You Send Emails To Your Customers ? Did you know most businesses send emails but they only send: Welcome; Thank you; and Transactional emails. This means: Most business people are missing out informing their customers of other products or services they have. I can understand why business owners do not send relationship or informative … [Read more...]

Why I Hate Email Templates

I hate Email Templates. You can buy a series of them on the internet, Facebook, wherever social media sites sell adverts. But for me... Yuk ! Wouldn't use them and wouldn't care how successful authors say they are. They are just not me. Double Yuk ! I will explain why they are not me later. For now... Firstly let me admit to you. With … [Read more...]

Here’s what may be the biggest business mistake of all

It is easy to make these mistakes in business. I know I am guilty at times. But it doesn’t have to be this way. Keep these mistakes in mind and then make sure you are not guilty. Mistake #1. Chasing new customers before looking after the ones you have. I remember an old saying.  It came from one of my early mentors named Marty Cohen. Marty … [Read more...]

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