You Will Be More Effective If

One of the flaws of being a business owner is working too long and too hard in your business. You need at times to sit back and take a look at which direction to take. Often it is because you are not sure where to go for help. Yet, it is help we often need. In Dr Stephen Covey's world best-seller "The 7 Habits of Highly Effective People" he … [Read more...]

Here’s what may be the biggest business mistake of all

It is easy to make these mistakes in business. I know I am guilty at times. But it doesn’t have to be this way. Keep these mistakes in mind and then make sure you are not guilty. Mistake #1. Chasing new customers before looking after the ones you have. I remember an old saying.  It came from one of my early mentors named Marty Cohen. Marty … [Read more...]

I had to pull my head out of my butt and get on with it

When I first started sending emails years ago I was shy, reserved, and not sure what I was doing. Yet alone know what I was allowed to do - legally ! The emails were instructive and informative but were written the way I was taught to write at school. I even remember having one email checked over by a TAFE lecturer and she corrected the … [Read more...]

Get these 4 questions right and you will discover your emails will work

Email Marketing has been around for a long time. Some would say too long ! Yet the reality is most of us subscribe to many email lists, not that we read all the emails, but we stay subscribed. Why do we do that? Why don't we simply unclutter our lives, unsubscribe from these lists and get on with what we have to do. Well there are a multitude … [Read more...]

Email Is Still Popular

As I write emails for businesses as a living it has occurred to me at times why others don't do it. It can be business owners are too busy or not quite understanding of the effectiveness of email marketing so I thought I would put a few words together here. Email is on the increase.  You cannot open any social media account without an email … [Read more...]

My Rather Extravagant 100% Free Email Tips

Some ideas in this post may relate to you; some may not. You may already know a few – yet the most common comment I hear about them is, “I knew that, and we should be doing it, but we’re not.” It is very easy to overlook even the most obvious things, isn’t it?  I do it all the time. The important thing is everything I tell you about email … [Read more...]

Does It Really Matter What Subject Line You Use?

I sent over a few emails I wrote for a client yesterday. They understand the importance of keeping in contact with their troops and to send out regular emails. They also received several email subject lines to entice their readers to open. They sent back an email with a question which I first thought... Well let's say it... Gobsmacked me. Now … [Read more...]

Wordpress SEO Plugin by SEOPressor