“3 Things The Fat Man In The Red Suit Taught Me This Year”

With Christmas over for another year time now moves forward to the New Year. But before I move forward I reflect on Santa and what lessons he taught me. Maybe they mean something for you too? Lessson #1: Be Patient Sometimes I find being patient difficult to do, yet the lesson is well received. You see... Santa has to wait for all the kids to put … [Read more...]

Top Ten Tips To Help With Your Christmas Email Marketing

Christmas Emails arriving in inboxes are expected this time of the year and are as common as sighting a fairy sitting on top of a Christmas tree. And the beaut thing is... It is the norm. What this means is people are expecting to hear from you. Which is fantastic for the business person who understands email marketing. It doesn't matter how big or … [Read more...]

“Head down…Bum Up”

As the saying goes... "Head down...Bum Up" (I cleaned that up a bit.) How's your Christmas sales plans going ? Organised yet ? Know how to get your messages out there with success ? For me, I have busy talking, strategising, planning and writing emails over the past week for those fortunate enough to get hold of my Christmas Writing Email … [Read more...]

The Definitive Guide To Christmas Email Marketing

Did you know it is only one month next Tuesday until Christmas Day ? Gosh... But first... In Adelaide over 20 years ago there was a Breakfast Duo named Baz and Pilko. They were a couple of larrikins who used to get up to all sorts of pranks on listeners. They also did a stint on breakfast radio in Sydney and were famous for their prank which caused … [Read more...]

“Give Them More Than An Offer In Your Email Marketing…”

I have been working with two new clients on their email marketing since last week. One a start-up business and another an established business. The rules of email marketing are the same though. 1. Start with a List.... If you do not have a List - make, or start one immediately. 2. Build a Relationship with your List... Don't try to sell them … [Read more...]

“Victor Made $19,200 From One Email…Let Me Show You How”

Victor Little has been using email marketing in his business for 6 years. He tried emailing out to customers himself, with a little bit of success but nothing startling. In 2009 Victor and I met and he handed over the emailing to his clients to me. (Victor is a believer that you cannot do everything in your business and you need at times to … [Read more...]

“Just Because You Own An Encyclopaedia Doesn’t Make You Smart”

There's been a huge amount of 'newbies' hit my inbox recently. What I mean is... An awful lot of people are putting out e-books or courses and their credibility is questionable. For example... A particular chap I have heard of but never met (although a few of my close colleagues know him pretty well) released a program/course in a field he has … [Read more...]

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