How To Create Effective Email Marketing Campaigns

  The biggest concern my customers reveal to me is they don’t know what to and when to write emails. Email Marketing like any other marketing should start with a plan. To help… I am going to use a part of the first verse of an old Rudyard Kipling poem called: “I Keep Six Honest Men” By using ‘these men’ you will be able to create your … [Read more...]

What is The Lifetime Value Of A Customer ?

A new client told me this week they stopped sending out marketing materials because it was not worth it. I asked her if had she done the maths or was it a gut feel? She said, "The maths doesn't make sense."  "For every flyer we drop into a letterbox it costs us around 40 cents." And from 1000 flyers we sell around $300-$400 worth of product so … [Read more...]

How To Get More Clients in Your Business

Welcome to this business lesson on How to Get More Clients in Your Business. Many of my clients over the years wished to jump in and start advertising, which in itself is commendable but it….is Dangerous. Let me explain… All fishermen know that it takes different bait to capture different fish. And so it is in business. Different advertising … [Read more...]

Do You Send Emails To Your Customers ?

Do You Send Emails To Your Customers ? Did you know most businesses send emails but they only send: Welcome; Thank you; and Transactional emails. This means: Most business people are missing out informing their customers of other products or services they have. I can understand why business owners do not send relationship or informative … [Read more...]

How could a university marketing graduate get it so wrong ?!

It didn't take me more than 2 minutes to tell the General Manager to a business I consult to... "This sales letter is crap !" I meant to say in a polite way...  "This sales letter won't work !" but me being me didn't quite express it so eloquently. You see this business, one I know quite intimately, needed to steer in a different direction to … [Read more...]

Bob was left gobsmacked. He didn’t know what to say next.

It was with these very words, "Mate, I just can't do it !" that Bob was stuck in a trap. Bob is a good friend of mine.  He works for a company selling tiles. Tiles are a competitive game to say the least. You have plumbers, tilers, flooring guys and home-handy people all wanting specific varieties. The number of retailers across Australia is … [Read more...]

The one simple truth about selling… Learn this and you will join the Elite !

A common question I always ask people when they are 'out on their own' is... "Where do you find your prospects?" Most talk about how tough a slog it is out there. Finding new prospects is getting tougher everyday. I then ask, "Once you find them how is your closing rate?" You know, "How many prospects become customers?" Now this is where it … [Read more...]

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