Do You Send Emails To Your Customers ?

Do You Send Emails To Your Customers ? Did you know most businesses send emails but they only send: Welcome; Thank you; and Transactional emails. This means: Most business people are missing out informing their customers of other products or services they have. I can understand why business owners do not send relationship or informative … [Read more...]

How could a university marketing graduate get it so wrong ?!

It didn't take me more than 2 minutes to tell the General Manager to a business I consult to... "This sales letter is crap !" I meant to say in a polite way...  "This sales letter won't work !" but me being me didn't quite express it so eloquently. You see this business, one I know quite intimately, needed to steer in a different direction to … [Read more...]

Bob was left gobsmacked. He didn’t know what to say next.

It was with these very words, "Mate, I just can't do it !" that Bob was stuck in a trap. Bob is a good friend of mine.  He works for a company selling tiles. Tiles are a competitive game to say the least. You have plumbers, tilers, flooring guys and home-handy people all wanting specific varieties. The number of retailers across Australia is … [Read more...]

The one simple truth about selling… Learn this and you will join the Elite !

A common question I always ask people when they are 'out on their own' is... "Where do you find your prospects?" Most talk about how tough a slog it is out there. Finding new prospects is getting tougher everyday. I then ask, "Once you find them how is your closing rate?" You know, "How many prospects become customers?" Now this is where it … [Read more...]

How To Get Your “Stuff” Read

It is not unusual for people not to read your article, post or email. With today's open rates around 10% - 20% it is getting harder and harder. However, there are few techniques which will drive your customers into a a frenzy to read your every word. Get your headlines and subject lines correct then you will gain more readers. Here's a few more … [Read more...]

So Which Headline Do You Use ?

A client approached me to write a sales letter for a training program they wish to launch in March. It then came down to write the Headlines and Subject lines of not only the letter but to a series of emails, blog articles, Facebook posts and Twitter feeds. The idea is the more media you use the more chances you create to direct people to … [Read more...]

How To Use An Autoresponder

Following on in the series about autoresponders, Cynthia from Rosebud in N.S.W. asked me why she would need an autoresponder for her business. So I wrote this little explanation to help her. I hope it helps you too. How To Use An Autoresponder Offering free things to your website visitors is one marketing method to create a list. Free courses … [Read more...]

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