30th June Offers

I was thinking of you today and what you could invest in prior to 30th June to get the maximum benefit for your business whilst grabbing tax deductions. So here are two ideas to help get yourself rolling along in 2017/2018 Financial Year. Item 1: Employee & HR Manual How’s you HR Manual and Policies going?  Do you have them ?  Are they up to … [Read more...]

Here’s what may be the biggest business mistake of all

It is easy to make these mistakes in business. I know I am guilty at times. But it doesn’t have to be this way. Keep these mistakes in mind and then make sure you are not guilty. Mistake #1. Chasing new customers before looking after the ones you have. I remember an old saying.  It came from one of my early mentors named Marty Cohen. Marty … [Read more...]

I had to pull my head out of my butt and get on with it

When I first started sending emails years ago I was shy, reserved, and not sure what I was doing. Yet alone know what I was allowed to do - legally ! The emails were instructive and informative but were written the way I was taught to write at school. I even remember having one email checked over by a TAFE lecturer and she corrected the … [Read more...]

Are You Ready To Send Email Campaigns This Year?

Every year I help hundreds of businesses compile or format or inform them how to write and produce emails that sell. You see, over the past eight years I have been in this market I have seen what you need to do to get your emails opened, read and acted upon. These industries have been a mixture of regular retail, manufacturers, small businesses, … [Read more...]

Email Is Still Popular

As I write emails for businesses as a living it has occurred to me at times why others don't do it. It can be business owners are too busy or not quite understanding of the effectiveness of email marketing so I thought I would put a few words together here. Email is on the increase.  You cannot open any social media account without an email … [Read more...]

Email or Monthly Newsletter

I am asked this question almost every day. And I know it costs people countless of hours and dollars. Yesterday I had another example of it. It came from a well-known South Australian business. All South Australians know this company.  They see its marketing plastered everywhere. I would guess 80% of interstate people would know this company … [Read more...]

My Rather Extravagant 100% Free Email Tips

Some ideas in this post may relate to you; some may not. You may already know a few – yet the most common comment I hear about them is, “I knew that, and we should be doing it, but we’re not.” It is very easy to overlook even the most obvious things, isn’t it?  I do it all the time. The important thing is everything I tell you about email … [Read more...]

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