Gary Halbert Reveals 10 Rules To Keep You Safe From Being Robbed, Incarcerated Or Swamped With Emotional And Financial Trauma Of Litigation.

February 26, 2013 By Kurt 2 Comments

After years of being heralded as one the most successful direct marketers the world has ever seen Gary Halbert fell afoul of the Postal Authorities (twice) and found himself serving eighteen months in Boron Prison, California.

Here are Gary Halbert’s 10 Rules to prevent you from having the same fate.

But he saves his most valuable lessons in the PS’s.

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Believe In Yourself

Kurt

Filed Under: The Email Express Tagged With: copywriting, E-mail marketing, email marketing response rates, Gary Halbert, Internet marketing, Johansen, Kurt, Kurt Johansen, Marketing and Advertising

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

Comments

Kurt says

March 16, 2013 at 8:25 am

I agree Mel a sad loss. How wonderful though his legacy remains through ‘The Boron Letters” and other marketing pieces graciously being shared by his sons Bond and Kevin.
Mel Egerton says

March 15, 2013 at 10:10 pm

Hi Kurt,

Loved all 10 of Gary’s rules – particularly “Don’t trust your life to a lawyer.” My partner is a lawyer so it was a laugh out loud moment for me!
Gary’s death was a loss to all in the marketing world, he had such an engaging humorous, and unique way of putting things.

Mel
P.S…’Goat Glands Gary’ is the coolest nickname!